"The Creative Cortex" Website Assets / Branding

Commissioned by the independent video production company "The Creative Cortex" to create the "mascot" for all branding both in print and online. The character was called "Tah-Dah!" and the initial pose exemplifies the moment when the character has that light bulb moment for an idea.

The design consists of a brain on a spinal chord (of sorts) that forms a stick thin body. The light bulb on top lights up when he gets an idea. It is a humorous take on psychology and the biology of the brain as it relates to creativity. This character appears in several "editorial cartoons" that is becoming the basis for an ongoing comic as a joint venture with "The Creative Cortex".